According to a definition on podcastalley a podcast is "a term that was devised as a crisp way to describe the technology used to push audio content from websites down to consumers of that content, who typically listen to it on their iPod (hence the "pod") or other audio player that supports mp3 at their convenience ". An interesting fact about podcasting is that a former MTV VJ (Adam Curry) is cited with it's creation.
Although podcasts have infinite possibilites, I would agree with Keshia that their usefulness for Public Relations practitioners is questionable. I say that because although podcasting allows you to push audio files, software updates, pictures, and videos using RSS technology, it is most commonly used to disseminate audio files. However, the use of corporate podcasts can allow an organization to build goodwill among their followers. For example, CBS offers podcasts of Soap Operas to their fans free of charge, so a fan can keep in the loop by downloading that days podcast. Interestingly, higher education has also branched into the world of podcasts, in fact Open Culture contains a list of free educational podcasts. It would have been extremely helpful if Missouri State had podcasted it's lectures during my undergraduate career.
Therefore, while I do not believe podcasts can be used by public relations practitioners to fulfill everyday PR functions, I do believe they can be used to increase goodwill towards organizations.
Creative Entry #8
9 years ago